TechoSagar: Geopolitical concerns and higher interest rates led GroupM to lower ad spending projections for 2019

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Geopolitical concerns and higher interest rates led GroupM to lower ad spending projections for 2019

Media investment firm GroupM said China's slowing growth and higher interest rates are bringing down ad budgets. And a potential trade war is having a particular impact on the automotive industry, which is traditionally among the largest advertisers.

from Tech

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